A recently published Yankee Group study, commissioned by Amdocs, entitled: "Grasping the Mobile Advertising Opportunity: Best Practices for Mobile Service Providers" reveals fresh insights into mobile advertising best practices among leading organizations shaping the new mobile ecosystem.

The study examines the importance of customer experience, evolving business models, inventory availability and accessibility, leveraging data assets for profiling and targeting, metrics, pricing and transparency, ad funded content & entertainment and mobile advertising as a component within integrated communications.

The study concludes with a pragmatic approach designed to foster greater collaboration among key stakeholders including brands, agencies, service providers and publishers.

To request a copy of the study, please provide us the information below: